Rachel is an accomplished marketing and merchandising executive who is passionate about identifying the latest in product innovation and tying them to immersive experiences for brands and consumers. Rachel’s experience in developing integrated marketing programs for leading food industry clients including brand development, product ideation, creative, social media strategy, merchandising, brand extensions and strategic partnerships have helped her shape the way consumers interact with brands. Previously Rachel has lead visual merchandising programs and where she has been responsible for concept development, set design and sourcing props designed to elevate brand equity and consumer engagement. She applies her unique merchandising techniques and innovative ideas to visually tell a brand’s story that evokes emotion and interest.Her keen eye for creativity, and attention to detail has led her to designing and executing a variety of successful experiential programs for brands including Uncle Ben’s, Ben & Jerry’s, Univision, Danone and Celebrity Cruises. By identifying emerging consumer needs and bridging the gap between social influence and brands, Rachel has successfully created and executed tangible experiences with proven results.