Rachel is an accomplished marketing and merchandising executive who is passionate about discovering the latest in product innovation and food trends. Rachel utilizes her food industry knowledge by developing integrated marketing programs for food industry clients including brand development, product ideation, creative, social media strategy, merchandising, brand extensions and strategic partnerships. She has also developed programs for clients aimed at increasing awareness and revenue while creating brand initiatives.
Previously Rachel has worked on numerous photos shoot and is responsible for concept development, set design and sourcing props for client photo shoots. She applies her unique merchandising techniques and innovative ideas to visually tell a brand’s story that evokes emotion and interest.
Her keen eye for creativity, and attention to detail has lead her to designing and executing a variety of successful experiential events for brands including Uncle Ben’s, Ben & Jerry’s and Celebrity Cruises. By bridging the gap between social influencers and brands, Rachel has successfully created and executed tangible experiences with proven results.